Agency Accelerator
Agency Accelerator:
INSIDE CHAIN
An inside look at how an 8-figure agency is actually run.
Melbourne
Chadstone Hotel
Brisbane
Calile Hotel
WHY ATTEND?
Agency Accelerator: INSIDE CHAIN is a private, 12-person intensive for agency founders who want to understand – practically and honestly – how Chain is structured, scaled and led.
Over two focused days, you’ll step inside the operating system of a modern, high-growth agency and apply what works to your own. Designed for agency owners ready to step out of delivery and into the CEO seat.
Meet Your Hosts
Shelby Van Zwol
FOUNDER & CEO,
CHAIN SOCIAL
Bonnie Sansom
GROWTH DIRECTOR
CHAIN SOCIAL
Caity Read
PEOPLE & CULTURE DIRECTOR
CHAIN SOCIAL
Over two focused days, we'll walk you through:
- 1. The decisions made at each growth stage over the past decade.
- 2. What we don’t do (and why).
- 3. How we structure our team, delivery, pricing and leadership.
- 4. Where founders get stuck – and how to move out of it.
Designed for Agency Founders Who:
01.
are running a 6+ figure agency (or approaching it)
04.
are ready to lead like a CEO, not a senior account manager
02.
are currently deeply involved in delivery or decision-making
05.
want stronger margins, cleaner structure and less reliance on themselves
03.
feel that growth is available to them, but messy
06.
This is not designed for beginners or freelancers.
Why
INSIDE CHAIN
Most agency advice is generic, theoretical, or removed from the realities of running a profitable agency.
Inside Chain offers a rare opportunity to see how a modern, high-growth profitable agency is actually structured, scaled and led – with real context, real decisions and real trade-offs.
This is an inside look most founders never get.
INSIDE CHAIN
is different
YOU’LL SEE:
01. Our structure
02. Our trade-offs
03. Our constraints
04. Our margins
05. Our leadership decisions
What we’ll cover
DAY One
The Business
How Chain Operates
Focus: Structure, systems & scale
What we’ll cover
01.The evolution of Chain (what changed at each stage)
02.Service mix & why we don’t do everything
03.Revenue targets, margins & capacity realities
04.Pricing philosophy: retainers, projects & consulting
05. Team structure, roles & accountability
06. The systems and tech that support the model (without over-complexity)
THE OUTCOME
You’ll understand why your agency feels the way it does – and what to simplify.
DAY Two
The Founder
How You Lead It
What we’ll cover
01. Founder vs CEO – and when the shift must happen
02. How I allocate my time and decision energy
03. Growth without chaos or culture loss
04. Sales, visibility and authority as an agency founder
05.Decision frameworks we use at Chain
06.Translating the Chain model into your business
THE OUTCOME
A clear, confident plan – and the leadership mindset to execute it.
What you’ll walk away with:
A clear agency operating model
01.
Benchmarks for revenue, margin and team structure
02.
Confidence in what to say yes to – and what to stop
03.
A Chain-inspired framework tailored to your agency
04.
CEO-level clarity on how you want to run your business
05.
What’s Included
2 full days of in-person strategy, training and facilitation
Focused, founder-level sessions designed for clarity, decision-making and execution.
Financial, capacity, tech stack and decision-making tools
The exact frameworks used inside Chain – shared with context.
Intimate Agency Founder Dinner (Night One)
A private evening to connect with fellow founders in a relaxed, high-trust setting.
Morning tea, lunch and afternoon tea catering
Thoughtfully curated to support focus and energy across both days.
A curated, founder-only room
Serious agency owners in the same growth phase.