Branding Vi CQ Pasta
CQ Pasta
When Christina came to us for CQ Pasta, our goal was to translate her story into a distinctive visual identity balancing heritage and modernity, strengthening emotional connection while also positioning the brand as professional and well-established. With authentic Italian history at the core, we focused on conveying warmth and family through a vibrant, timeless design.
Inspired by time spent cooking with her Nonna, the brand feels heartfelt, engaging and inviting.
Scope
Visual Identity
Website Design
Completed
2026
PROJECT OUTCOME
The CQ Pasta project resulted in a cohesive and elevated visual identity that honours the brand’s existing foundation while expanding its presence with warmth and personality.
The supplied logo was retained as a central asset, celebrating its nostalgic, handwritten charm and deep connection to family, heritage, and shared meals. Building on this, we introduced a distinctive secondary brandmark featuring a hand-illustrated sun motif – bringing a sense of joy, tradition, and Italian spirit to the identity.
Supported by a vibrant colour palette and carefully selected typography, the complete visual system enhances consistency, versatility, and memorability, positioning CQ Pasta as a heartfelt, contemporary brand with strong emotional resonance.
Beauty / Retail / ecommerce / Fashion / Lifestyle / Health & Wellness