Bts Skin Republic Case Study
SKIN REPUBLIC
To evolve its brand presence, Skin Republic collaborated with Chain Social to deliver a refreshed, modern aesthetic, positioning the brand with a more current and relevant look and feel for today’s market.
Our approach was to transform every touchpoint of the visual identity, thoughtfully reimagining the brand from the ground up. By pushing creative boundaries, we ensured Skin Republic stood out confidently within a crowded chemist skincare landscape, elevating its presence and appeal.
Scope
Art Direction
Studio Photography
Studio Videography
Campaign Ideation
BTS Capture
Completed
2025
SHOOT CONCEPT
The concept for this shoot focused on flipping the brand’s visual narrative, bringing in talent that genuinely reflected Skin Republic’s values and audience. Colours, outfits, and styling were strategically curated to feel relatable and relevant, while showcasing the product through both application and texture-led imagery. By embracing a brighter, more expressive direction, we injected personality into every frame, leaning into Skin Republic’s vibrant identity to create content that feels fresh, confident, and distinctly theirs.
Thanks We absolutely LOVE this campaign CHAIN nailed it once again.
CARA, SKIN REPUBLIC
Beauty / Retail / ecommerce / Fashion / Lifestyle / Health & Wellness