CQ Pasta Case Study
CQ PASTA
The brief for CQ Pasta was to create imagery that felt both sophisticated and deeply heartfelt – celebrating the brand’s Italian heritage through authentic, lived moments.
Rather than presenting the product in isolation, we embedded it within scenes of connection and ritual, allowing it to feel considered and culturally grounded.
Scope
Art Direction
Studio Photography
Campaign Ideation
Completed
2025
SHOOT CONCEPT
Inspired by traditional Italian dining culture, the creative centred on authenticity, ritual and connection.
The pasta was always captured in motion — generously plated, shared and enjoyed in real time — reinforcing both the quality of the product and its natural versatility within lived moments.
Styling introduced bold yet harmonious tones, allowing the product to command attention while preserving visual cohesion. The photographic direction embraced movement and spontaneity, resulting in imagery that feels warm, immediate and effortlessly real — grounded in heritage yet alive with contemporary energy.
THE SHOOT was a lovely success and I can see we have captured some incredible images! I am also so glad we picked this house, it was the perfect choice!
CHRISTINA, CQ PASTA
Beauty / Retail / ecommerce / Fashion / Lifestlye / Health & Wellness