Funday Ads Case Study
10x returns and
66% more efficient.
When FUNDAY partnered with Chain Social, the goal wasn’t just more sales. It was to build a paid media system that could scale reliably and stay profitable.
Within 6 months, paid became a high-return revenue engine, generating the same revenue with significantly less spend.
Fast growth. Smarter spend. Sustainable scale.
Since Start Snapshot
Immediate
Performance Lift
Results since Sept 15 (conversion campaigns only)
9.8x
ROAS
Sub-$12
CPA
Consistent
Growth
WEEKLY
Paid media quickly
shifted to a predictable,
high-return revenue
driver.
Nearly $10 back for
every $1 spent.
year on year efficiency
More output.
Less input.
Sept → Feb comparison (YoY)
39%
less ad spend
Revenue
maintained
Purchases
HELD STEADY
66%
higher ROAS
66%
higher ROAS
We didn’t just scale sales.
We made every dollar work harder.
The same revenue, with significantly less budget, is the clearest
sign of a healthy, sustainable account.
HOW WE DID IT
Built for efficient
scale, not
complexity
Account consolidation for smarter spend
Beyond always-on performance, we supported brand moments that rallied the FUNDAY community.
In January, a 24-hour CFA support campaign turned what would typically be a quiet trading period into a high-impact sales day, generating $24k+ in revenue through purpose-led storytelling and rapid activation.
A true full-funnel approach
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Expansion through controlled testing
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Community-led moments that drive spikes
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
We’d love to chat.
Fill out our form to start the conversation.
Beauty / Retail / ecommerce / Fashion / Lifestlye / Health & Wellness