Lash Rehab Videography Case Study
Lash Rehab
Lash Rehab partnered with Chain to create an animated asset that featured their hero product, the Lash Serum. Highlighting both its cult status and it’s accessibility through the innovative vending machine concept.
Our strategy focused on turning the product into an unmissable visual moment. By showcasing the serum as both highly coveted and easily accessible, this reinforced it’s selling status while driving intrigue and social engagement to be used across multiple different channels.
Scope
Art Direction
Animation
Completed
2024
ANIMATION CONCEPT
The concept centred around the idea that Lash Rehab’s eyelash serum is always within reach without spending a fortune on eyelash extensions. The product is heroed within a vending machine moment, reinforcing convenience, desirability and instant access to stronger, healthier lashes instantly.
Beauty / Retail / ecommerce / Fashion / Lifestyle / Health & Wellness