Mecca Case Study
MECCA COSMETICA
Mecca Cosmetica engaged Chain Social for a Holiday shoot that felt artful, playful and expressive of holiday rituals that are iconically Australian.
The approach was to have a forward thinking collection of imagery that was eye-catching and captivating to their audience, as well as beautifully showcasing their curated bundles for the holidays.
Scope
Art Direction
Studio Photography
Campaign Ideation
COMPLETED
2025
shoot concept
The Holiday 2025 shoot concept for MECCA COSMETICA centred on “How I Holiday” a celebration of holiday rituals, traditions and beauty moments we return to each season. Grounded in the idea that the holidays are deeply individual, the creative invited customers to make the holiday season their own through nostalgic, thoughtful gifting and joyful everyday luxury. Visually, the direction balanced warmth and optimism with a winter UK audience, translating Australian summer energy through sunlit tones, rich textures and painterly colour. This shoot has to distinctly feel like MECCA COSMETICA.
THE SHOOT WITH CHAIN SOCIAL REALLY ELEVATED OUR HOLIDAY BUNDLES WITH SO MUCH FESTIVE JOY. WE COULDN’T BE HAPPIER WITH THE RESULT.
CARA, Mecca
Beauty / Retail / ecommerce / Fashion / Lifestyle / Health & Wellness