Millie Savage Ads Case Study
MILLIE SAVAGE
Nearly 2× revenue. Half the CPA. Same budget.
When Millie Savage moved to Chain Social, the brief wasn’t “spend more.”
It was simple: make every dollar work harder.
SINCE PARTNERING
Conversion
campaigns only
4,100+
PURCHASES
$1.88M
REVENUE GENERATED
29.9x
ROAS
Paid media became
a high-efficiency
growth engine – not
a cost centre.
year on year efficiency
Year on Year
Performance
2025 → 2024 (YoY)
1.88M
REVENUE
4,121
PURCHASES
$15
CPA
29.9x
ROAS
-44%
lower cost per purchase
$952K
REVENUE
2,124
PURCHASES
$27
CPA
16.3x
ROAS
GAME CHANGER
The Impact
+98%
revenue
+94%
PURCHASES
44%
LOWER CPA
83%
HIGHER ROAS
Same budget.
Nearly double the return.
HOW WE DID IT
Predictable,
Scalable
Profitability
Consolidated fragmented campaigns into a focused conversion structure
Shifted spend toward proven revenue drivers only
Increased creative testing velocity and expanded product category testing
More focus on category splits for conversion campaigns
Refined and defined audiences further
Tested interest targeting aligned to customer personas
Removed non-performing objectives draining budget
Let Meta’s algorithm learn faster with cleaner data
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