Millie Savage Ads Case Study
MILLIE SAVAGE
Nearly 2× revenue. Half the CPA. Same budget.
When Millie Savage moved to Chain Social, the brief wasn’t “spend more.”
It was simple: make every dollar work harder.
SINCE PARTNERING
Conversion
campaigns only
4,100+
PURCHASES
$1.88M
REVENUE GENERATED
29.9x
ROAS
Paid media became
a high-efficiency
growth engine – not
a cost centre.
year on year efficiency
Year on Year
Performance
2025 → 2024 (YoY)
1.88M
REVENUE
4,121
PURCHASES
$15
CPA
29.9x
ROAS
-44%
lower cost per purchase
$952K
REVENUE
2,124
PURCHASES
$27
CPA
16.3x
ROAS
GAME CHANGER
The Impact
+98%
revenue
+94%
PURCHASES
44%
LOWER CPA
83%
HIGHER ROAS
Same budget.
Nearly double the return.
HOW WE DID IT
Predictable,
Scalable
Profitability
Consolidated fragmented campaigns into a focused conversion structure
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Shifted spend toward proven revenue drivers only
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Increased creative testing velocity and expanded product category testing
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More focus on category splits for conversion campaigns
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Refined and defined audiences further
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Tested interest targeting aligned to customer personas
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Removed non-performing objectives draining budget
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Let Meta’s algorithm learn faster with cleaner data
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