Pond Bathhouse Case Study
POND BATHHOUSE
Pond Bathhouse approached us with an existing logo and a desire to expand their brand into a fully realised visual world. We crafted an identity system of colour, typography and design elements inspired by the natural vibrancy of Sydney’s coastline. Bold orange and grounding earth tones reflect the cliffs at golden hour, while aqua hues evoke water, stillness and restoration.
The result is a brand that feels both vibrant and calming, capturing the energy of the landscape and the quiet ritual of bathing.
Scope
Visual Identity
COMPLETED
2025
HEADLINE HERE
Grounded. Intentional. Enduring.
The visual identity was designed to anchor Pond Bathhouse in both place and purpose, translating the natural Australian landscape into a cohesive and recognisable brand system.
A palette of mineral aqua, sun-warmed orange, earthy brown and muted stone references water, rock and terrain, balancing energy with calm to reflect the duality of invigoration and restoration central to the bathhouse experience.
Typography reinforces this balance. Schnyder introduces refinement and sophistication, while Avenir provides clarity and modern functionality across digital and print.
Together, they create an expressive identity, building consistency and long-term brand equity across every touchpoint.
“WE’VE all reviewed the presentation today and we’re very much on the same page – we love the direction and the way everything HAS COME together.”
JIANNAH – POND BATHHOUSE
INDUSTRIES
Beauty / Retail / ecommerce / Fashion / Lifestlye / Health & Wellness