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About

ABOUT CHAIN

Meet Australia’s leading brand and digital marketing agency for fashion, beauty & lifestyle ecommerce brands

Our female led team is filled with self-confessed, fashion and beauty  enthusiasts. We work with brands we believe in, and are customers of – allowing us to tap into the customer physic and apply our Chain ‘out of the box’ thinking.

Our reputation has led us to work with some of Australia’s leading ecommerce brands including Bangn Body, JSHealth Vitamins, Mermade Hair, GEM, ANTON Jewellery & more.

Our Manifesto

We’re Australia’s only all-senior, all-female performance and creative agency for beauty, fashion and lifestyle ecommerce. We’ve been doing this since 2016. We manage over $12M in paid media every year, build the highest-converting Klaviyo flows in the country as a Gold Partner, and we cap our client count on purpose.

Our Vision

In ten years, we’ve scaled innovative startups into household names across beauty, fashion and lifestyle. The next ten is about depth over reach – building the kind of senior-led, category-defining agency that Australian ecommerce brands don’t have to choose between performance and brand to work with.

Our Values

“It’s nice to be nice.”

Shelby’s ethos, and the lens we make every decision through. Partnered with senior-level female expertise across performance, creative and brand, it’s how we show up for the brands we partner with.

OUR TEAM

Meet the all-senior team of Chain; a collective of digital, creative and brand specialists to support your beauty, fashion& lifestyle ecommerce business growth.

LEADERSHIP     DIGITAL     CREATIVE     SOCIAL

Shelby Van Zwol

FOUNDER / DIRECTOR

Founded in 2016

Adele Elliott

DIGITAL DIRECTOR

Chain since 2022

Daniella Smithers

FINANCE OFFICER

Chain since 2025

Bonnie Sansom

GROWTH DIRECTOR

Chain since 2016

Tarryn Gee

HEAD OF CREATIVE

Chain snice 2016

Caitlin Read

PEOPLE & CULTURE MANAGER

Chain since 2025

Georgia Boutcher

BRAND MARKETING MANAGER

Chain since 2025

Adele Elliott

DIGITAL DIRECTOR

Chain since 2022

Brooke Collins

SENIOR ACCOUNT MANAGER

Chain since 2026

Aimee Smart

DIGITAL TEAM LEAD

Chain since 2023

Sally Bernard

ACCOUNT COORDINATOR

Chain since 2025

Jasmine Ryan-Watson

SENIOR ACCOUNT MANAGER

Chain since 2023

Isabelle Goddard

GOOGLE SPECIALIST

Chain since 2023

Brydie Grant

SENIOR ACCOUNT MANAGER

Chain since 2024

Ella Garby

ACCOUNT MANAGER

Chain since 2021

Amelia Cincotta

EMAIL & CRM SPECIALIST

Chain since 2022

Gabrielle Byrne

ACCOUNT COORDINATOR

Chain since 2025

Tarryn Gee

HEAD OF CREATIVE

Chain since 2016

Abbey Beckenham

SENIOR DIGITAL DESIGNER

Chain since 2025

Laura Moody

DIGITAL DESIGN LEAD

Chain since 2024

Lauren Doherty

ART DIRECTOR

Chain since 2022

Envy Hodson

SOCIAL MEDIA SPECIALIST

Chain since 2025

Chloe Anderson

INFLUENCER & TALENT SPECIALIST

Chain since 2024

Poppy Archard

SOCIAL ASSISTANT

Chain since 2024