About
PROFILE
ABOUT CHAIN
Meet Australia’s leading brand and digital marketing agency for fashion, beauty & lifestyle ecommerce brands
Our female led team is filled with self-confessed, fashion and beauty enthusiasts. We work with brands we believe in, and are customers of – allowing us to tap into the customer physic and apply our Chain ‘out of the box’ thinking.
Our reputation has led us to work with some of Australia’s leading ecommerce brands including Bangn Body, JSHealth Vitamins, Mermade Hair, GEM, ANTON Jewellery & more.
Our Manifesto
We’re Australia’s only all-senior, all-female performance and creative agency for beauty, fashion and lifestyle ecommerce. We’ve been doing this since 2016. We manage over $12M in paid media every year, build the highest-converting Klaviyo flows in the country as a Gold Partner, and we cap our client count on purpose.
Our Vision
In ten years, we’ve scaled innovative startups into household names across beauty, fashion and lifestyle. The next ten is about depth over reach – building the kind of senior-led, category-defining agency that Australian ecommerce brands don’t have to choose between performance and brand to work with.
Our Values
“It’s nice to be nice.”
Shelby’s ethos, and the lens we make every decision through. Partnered with senior-level female expertise across performance, creative and brand, it’s how we show up for the brands we partner with.
OUR TEAM
Meet the all-senior team of Chain; a collective of digital, creative and brand specialists to support your beauty, fashion& lifestyle ecommerce business growth.
Shelby Van Zwol
FOUNDER / DIRECTOR
Founded in 2016
Adele Elliott
DIGITAL DIRECTOR
Chain since 2022
Daniella Smithers
FINANCE OFFICER
Chain since 2025
Bonnie Sansom
GROWTH DIRECTOR
Chain since 2016
Tarryn Gee
HEAD OF CREATIVE
Chain snice 2016
Caitlin Read
PEOPLE & CULTURE MANAGER
Chain since 2025
Georgia Boutcher
BRAND MARKETING MANAGER
Chain since 2025
Adele Elliott
DIGITAL DIRECTOR
Chain since 2022
Brooke Collins
SENIOR ACCOUNT MANAGER
Chain since 2026
Aimee Smart
DIGITAL TEAM LEAD
Chain since 2023
Sally Bernard
ACCOUNT COORDINATOR
Chain since 2025
Jasmine Ryan-Watson
SENIOR ACCOUNT MANAGER
Chain since 2023
Isabelle Goddard
GOOGLE SPECIALIST
Chain since 2023
Brydie Grant
SENIOR ACCOUNT MANAGER
Chain since 2024
Ella Garby
ACCOUNT MANAGER
Chain since 2021
Amelia Cincotta
EMAIL & CRM SPECIALIST
Chain since 2022
Gabrielle Byrne
ACCOUNT COORDINATOR
Chain since 2025
Tarryn Gee
HEAD OF CREATIVE
Chain since 2016
Abbey Beckenham
SENIOR DIGITAL DESIGNER
Chain since 2025
Laura Moody
DIGITAL DESIGN LEAD
Chain since 2024
Lauren Doherty
ART DIRECTOR
Chain since 2022

Envy Hodson
SOCIAL MEDIA SPECIALIST
Chain since 2025
Chloe Anderson
INFLUENCER & TALENT SPECIALIST
Chain since 2024
Poppy Archard
SOCIAL ASSISTANT
Chain since 2024