Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Email Marketing 

Email Automation

SMS Marketing

Studio Photography


Influencer Relations 


Graphic Design


The future of oral care – redefining the way we value natural toothpaste.

Engaged for our full suite of holistic digital and creative services, Chain has proudly worked alongside Gem since 2021  to deliver exceptional digital strategy, campaign execution and creative services to GEM. 

Engaged to manage their paid acquisition and retention via Facebook, Google, Pinterest & TikTok, as well as executing segmented email marketing, optimising Klaviyo automations, supplying native UGC, studio photography through to championing brand collaborations and more.

All of this work leading to incredible growth for a brand destined for global domination. 


  • Increasing Shopify store revenue by +1,000% within the first 18 months of partnership
  • Increasing Klaviyo database by +40,000 through strategic lead generation and partnerships
  • Delivering over 150+ pieces of strategic user generated content
  • Connecting brand collaborations through the agency including with Mermade Hair, ELEFFECT, 35mm CO (and more). 
  • Launching the Gem Rewards subscription program both across visual and strategic direction. Growing this to deliver 20% of store revenue monthly. 
  • Spearheading eCommerce strategy; from sale strategy, giveaways and conversion rate optimisation via web re-design. 
  • Maintaining brand aesthetic through all paid advertising mediums 
  • Delivering a suite of premium animations for Gem to use across product launches and key gifting periods

Increased Gem’s email database by 800% in under 18 months through curated lead generation both on/off platform.

Gem x Chain Social Facebook Ad
Gem x Chain Social Electric Toothbrush Ad


“Chain Social has been an absolute pleasure to work with. Their hard work and dedication to GEM has been incredible: they truly treat GEM as if it’s their own. Since implementing Chain’s strategy, we have seen sales double and then triple in a matter of months. The team are super talented, easy to work with and will go above and beyond to help us hit our goals.”

Georgia Geminder, Founder + CEO

Tripled the sales revenue for Gem in under 9 months
in a very competitive category (against that of Colgate, Oral B.)

Acquired over 1,000 new customers through a well executed digital sampling campaign.

Hand in hand delivered Gem’s first pop-up shop in Toorak (Melbourne); championing event launch ideation, guest list management and a tonne of positive press coverage.