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Byron Bay Retreat

RETREAT NO.4

CHAIN SOCIAL PRESENTS

Digital Marketing Mastery 
The Retreat

Hotel Marvell, Byron Bay
21 – 25 February, 2027
SECURE YOUR PLACE
VIEW ITINERARY

Escape to Byron Bay for FIVE DAYS of digital strategy, connection and inspiration.


Imagine stepping away from the day-to-day of your business to sharpen your digital marketing skills, reset your thinking and connect with like-minded founders and marketers - all from the luxury of Byron Bay's five-star Hotel Marvell.

This is your opportunity to combine business growth with a luxury coastal escape, investing in both your brand and yourself.

Designed specifically for founders and marketers of fashion, beauty and lifestyle brands – whether e-commerce or a service-based business looking to scale through modern digital marketing.

For the first time, choose the learning experience most relevant to you and your business, with two dedicated education tracks running across the retreat: Paid Advertising or Organic Social.

Across four days of immersive training, access to cutting-edge strategies, practical frameworks and the latest thinking across digital marketing, social media and AI — tailored to the topics most relevant to you.

Surround yourself with the energy of Byron Bay, five-star luxury, incredible dining and a room full of like-minded people while investing in your skill set and business.

SECURE YOUR PLACE

CHOOSE   yourTRACK.

ONE retreat, your choice 
of TWO specialist paths.

This retreat, we’re doing things differently.

For the first time, you’ll choose between two specialist learning tracks, allowing you to tailor your retreat experience to 
the skills, platforms and strategies most relevant to you.

1. DIGITAL GROWTH

For the performance-driven marketer. Dive deep into the strategies and systems behind modern digital growth – spanning holistic marketing strategy, Meta Ads, 
AI-powered marketing, automation, email and SMS.

EXPLORE
2. SOCIAL GROWTH
For the content-driven marketer. Master your content strategy, creativity and platforms behind standout organic social – across Instagram and TikTok and the new era of AI-powered social
EXPLORE
Training schedule :
· Strategy · Meta Ads
· AI & Automation · Email & SMS
Sunday 21st Feb Rooftop Welcome Dinner 6 – 9pm*
Monday 22nd Feb Marketing Mastery with Shelby 
(Holistic Masterclass) 9am – 4pm
Tuesday 23rd Feb Meta Ads Masterclass with 
Adele Elliott 8am – 3pm
Wednesday 24th AI-Powered Marketing with Tahlai Viloria 8am – 3pm
Thursday 25th Feb Email Marketing & SMS with Amelia Cincotta 9am – 3pm
Training schedule :
schedule-mobile
· Content Strategy · Instagram 
· TikTok · AI
Sunday 21st Feb Rooftop Welcome Dinner 6 – 9pm*
Monday 22nd Feb Content Strategy & Fundamentals 9am – 4pm
Tuesday 23rd Feb Instagram Organic with Envy Hodson 8am – 3pm
Wednesday 24th TikTok Organic with Gabi Byrne 8am – 3pm
Thursday 25th Feb Ai for Social with Tahlai Viloria 9am – 3pm

Hear from our recent Retreat Attendees

“Don't sleep on a Chain Retreat.”

“ This was a huge investment for my business but I value education and up-skill myself as a core moat in my business. The level of detail, industry knowledge and insane insights alone paid for the retreat 10 fold. You don’t need to be a pro at on any of the platforms or topics they talk about, you don’t need a big team or come from a big company.”

 

CHLOE SIMON,
SCROLL THEROY STUDIOS

“I’ll tell you what I always tell anyone about Chain. What I love about chain is that your events are not just another fucking funnel to get to the ‘golden offering’. What’s promised is delivered, there’s no sell of a future whatever, no alterior motive. no retreat for the sake of ticking a box of fluff. I leave wanting more, only because there is this spark ignited in me to go for it!!! I can trust that I could attend that same retreat a week from now, with not a slide changed, and still get more value. Because it’s CHAIN! It’s almost like the slides on the screen are one thing, but the added layers of information and depth spoken aloud is another. Forever your biggest fan”

 

Isabella, Bella Brows

“Attending the Chain Social Marketing Retreat was one of the most impactful investments we’ve made in our business this year & to date. I attended as the founder alongside our Marketing Manager, Georgia. Marketing isn’t my day-to-day role but I truly believe that as a business owner, it’s important I continue building my knowledge in this space so I can better support and collaborate on strong, strategic decisions for our brand. It was full-on in the best way – high-level, actionable, and incredibly insightful. We’ve walked away with clarity, direction and frameworks we can implement immediately. Grateful to have been in the room.”

 

Elle, Scissor & Stone

“I honestly loved my time at the Chain Social Digital Marketing Retreat. Running your own business can be quite lonely sometimes when you’re not working alongside colleagues every day, so being in a room full of like-minded women who just got it was so refreshing. I truly feel like I’ve made friends for life with the girls who attended the retreat. Also Shelby and the girls were so approachable and welcoming it felt like I’d known them forever from the start. They were incredibly inspiring, and you could really feel how passionate they are about what they do and the community they’ve created. I’d do it all again in a heartbeat, and I’m genuinely a little sad knowing I won’t be back in that room with everyone again. Such a special experience.”

 

Erin, Keys Connected

“The way I look at my brand, my numbers and my decision making has completely shifted. The depth of knowledge you receive in such a short period of time is invaluable. If you’re just starting or feeling stuck, go… it doesn’t just teach you ads, it changes how you think as a founder.”

 

Susi, Chunky Monkey Co

“Thank you Shelby and Team for creating such a beautiful experience and environment for learning and elevating my approach to marketing and growth.”

 

Natalie Jordan

“I honestly can’t recommend the Chain Social team highly enough. I recently attended their Chain Social Retreat in Brisbane and WOW. It’s hard to put into words just how valuable the experience was. The amount of knowledge, insight and practical advice shared over the retreat was incredible. I walked away feeling not only inspired, but also equipped with a much clearer understanding of what I should be focusing on and how to approach things moving forward. What stood out most was how open and generous the team were with their knowledge. Nothing felt guarded or surface-level, everything shared was practical, actionable and genuinely helpful. It created such a supportive environment where you could ask questions, learn from others and really absorb the strategies being discussed. For me personally, the retreat helped connect so many dots. It gave me clarity, confidence and a clear direction for the next stage of growing my business. I came away feeling extremely motivated and already implementing what I learned. You can tell a huge amount of thought, experience and care goes into creating something like this, and it absolutely shows. I’m incredibly grateful to have been part of it and would recommend it to anyone serious about growing their brand and learning from people who are genuinely doing it at a high level. Thank you again to the Chain Social team for such an amazing experience!”

 

Brooke – SASO CO

“Shelby, Adele and Amelia, I just wanted to say thank you and the rest of the team for 4 amazing days. Shelby, you are incredibly inspiring as a founder. The way you lead, the clarity you have around your vision as well as the culture you’ve built at Chain Social is very clear. It was honestly inspiring to see that level of ambition paired with such generosity and hospitality. You are the definition of a boss babe. Adele and Amelia, the depth of knowledge you both shared with us was next level. Nothing felt surface-level or guarded. Every question was met with real, practical insight and a genuine desire to help. What really stood out to me was how generous you all were with your time, your strategies and your resources. It felt like you truly wanted every single person in that room to succeed.It was inspiring, energising and exactly the kind of environment I wanted to be apart of. I am so grateful. “

 

Suz, BebaSkin

“This wasn’t just a retreat, it’s a space that ignites your ambition and deepens your thinking. The way the course is structured encourages participation, you’re invited to ask the questions that matter to you/your brand and you’re given the support and guidance to move your brand forward with confidence. You leave feeling strategic, clearer, more focused and with creative confidence. They are excited about your dreams and you’re given the practical tools and strategy to go and make them happen! And it all unfolds in such a beautiful environment, starting with a glamorous but warm and welcoming dinner. I felt happy and energised every single day. I made beautiful new friends, I laughed, I learned and I feel excited about my business again. I’m deeply grateful to have experienced this, and even more grateful to share it with my daughter as she begins her career. Thank you Chain Social angels!!! I will keep you all posted on the wonderful things to come for Alex & Ant.”

 

Caterina, Alex & Ant

“When 45 creative, ambitious women come together, magic happens. Such an incredible retreat. Time to network, learn and space to work on the business. Highly recommend.
“

 

Katrina, I LIKE TOO MUCH

Retreat
Inclusions

  • 1. Four nights luxury 5 star accomodation in your
choice of room. 
  • 2. Welcome dinner with free-flowing drinks and canapes
  • 3. Four days of specialist marketing training – choose from two dedicated learning tracks across Paid or Organic, led by Chain Social and industry-leading experts.
  • 4. Breakfast included daily, lunch and nibbles included 
on training days.
  • 5. Private access to the hotel facilities such as the rooftop pool.
  • 6. Exclusive merchandise and sponsor gifts!
SECURE YOUR PLACE

INVESTMENT

This is your chance to combine business with bliss, all while making 
a tax-deductible investment in your success.

All accommodation packages include the full retreat training suite, 
welcome dinner and other inclusions.

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HOTEL ROOM

$5,900 + GST (solo, 1 King Bed)

5% discount for PIF upfront
20-week payment plan available

king-size

HOTEL SUITE

$6,700 + GST (solo, 1 King Bed)

5% discount for PIF upfront
20-week Payment Plan Available

king-size

MARVELL SUITE

$7,100 + GST (solo, 1 King Bed)

5% discount for PIF upfront
20-week Payment Plan Available

king-size

TRAINING ONLY PASS

$3,750 + GST

Duo Icon
Travelling as a duo and want to share a room?
Simply add a training pass +$3,750 +GST to any of the above accommodation packages.
SECURE YOUR PLACE

MEET your
retreat team

Shelby Van Zwol

Shelby is an award-winning marketer and owner of Australia’s leading digital and creative agency Chain Social. Often referred to as an ecommerce trailblazer, Shelby has successfully generated over $1 billion in revenue for her clients over the past 10 years.

Having successfully scaled new brands online such as Bangn Body, Cinnamon Baby and GEM as well as partnering with leading Australian heritage names such as Priceline, Adairs, 2XU, Wittner, Simone Perele and Le Tan are amongst her 500+ brand experience.

…and with an unwavering passion for elevating the beauty ecommerce industry, Shelby has most recently taken co-ownership in Melbourne based luxury Cosmeceutical skincare brand, Saint Louve – a premium brand known for its science-backed formulations and minimalist philosophy.

Host Bios

Adele Elliott

Adele has over 10 years of experience working in both traditional and digital marketing. Her career experience includes leading the Social Media team at Retail Zoo (Boost Juice, Betty's Burgers, Salsa's & CIBO Espresso), Paid Content Manager for L'Oreal Paris and working across a magnitude of startups and small businesses as a freelance strategist.

Amelia Cincotta

With a suite of digital marketing experience in the skincare, lifestyle and fashion industry, Amelia's eye for detail and specialised Klaviyo expertise have seen her transform brands' online presence both creatively and strategically in the ecommerce space. Her account management and strategy development extends across a multitude of businesses including Chef Good, Silk Laundry, Birkenstock, Heritage Brands, Hey Bud, Swissline, Moxie and RMIT.

Envy Hodson

With a suite of digital marketing experience in the skincare, lifestyle and fashion industry, Amelia's eye for detail and specialised Klaviyo expertise have seen her transform brands' online presence both creatively and strategically in the ecommerce space. Her account management and strategy development extends across a multitude of businesses including Chef Good, Silk Laundry, Birkenstock, Heritage Brands, Hey Bud, Swissline, Moxie and RMIT.

Gabrielle Byrne

With a suite of digital marketing experience in the skincare, lifestyle and fashion industry, Amelia's eye for detail and specialised Klaviyo expertise have seen her transform brands' online presence both creatively and strategically in the ecommerce space. Her account management and strategy development extends across a multitude of businesses including Chef Good, Silk Laundry, Birkenstock, Heritage Brands, Hey Bud, Swissline, Moxie and RMIT.

Tahlai

With a suite of digital marketing experience in the skincare, lifestyle and fashion industry, Amelia's eye for detail and specialised Klaviyo expertise have seen her transform brands' online presence both creatively and strategically in the ecommerce space. Her account management and strategy development extends across a multitude of businesses including Chef Good, Silk Laundry, Birkenstock, Heritage Brands, Hey Bud, Swissline, Moxie and RMIT.

adele

Adele has over 10 years of experience working in both traditional and digital marketing. Her career experience includes leading the Social Media team at Retail Zoo (Boost Juice, Betty’s Burgers, Salsa’s & CIBO Espresso), Paid Content Manager for L’Oreal Paris and working across a magnitude of startups and small businesses as a freelance strategist.

With a suite of digital marketing experience in the skincare, lifestyle and fashion industry, Amelia’s eye for detail and specialised Klaviyo expertise have seen her transform brands’ online presence both creatively and strategically in the ecommerce space. Her account management and strategy development extends across a multitude of businesses including Chef Good, Silk Laundry, Birkenstock, Heritage Brands, Hey Bud, Swissline, Moxie and RMIT.

amelia
amelia
Exclusions

Flights to and from Byron Bay

Travel insurance

Airport transfers — Hotel Marvell is 30 minutes away from Ballina airport * we can connect you to our trusted travel agent

Breakfast and dinner (excluding Sunday’s Welcome Dinner)

On-site parking

Important Information

The retreat fee, flights, transfers and other expenses incurred should be completely tax deductible under ‘Training and Development’. Please discuss with your accountant to confirm.

Add-on: Private Consultations

Elevate your retreat experience by booking a private 1-on-1 consultation with some of Australia’s leading specialists in Meta, TikTok and Klaviyo.

These personalised sessions are designed to dive deep into your unique challenges and goals, providing tailored strategies and actionable insights you can implement immediately.

Why book a 1-on-1 session?

Get expert advice specific to your business or personal brand.

Leave with a clear action plan for your digital marketing strategy.

Maximise your retreat value with individualised attention.

These exclusive sessions are available pre-retreat and are strictly first-come, first-served. With limited slots available, we strongly recommend booking in advance to secure your spot.

SEE YOU IN  Byron Bay!

Surround yourself with five-star luxury, beautiful dining and the effortless energy of Byron Bay. You’ll leave with more than advanced skills – expect fresh perspective, new industry connections and renewed motivation for the year ahead.

Your Byron Bay escape awaits

e: [email protected]

ph: 1300 024 246

SHELBY VAN ZWOL

Shelby Van Zwol
Director
Shelby Van Zwol