Meta Ads Masterclass
18 Sold-Out Events. 1,000+ Attendees. Will You Be Next?
Join 1,000+ founders & marketers who’ve mastered Meta Ads
Australia’s most in-demand Meta Ads training.
Presented by Shelby Van Zwol, voted top 3 Women in eCommerce in 2025.
This premium, six hour training experience is designed to transform the way you run Meta ads.
No. 1
Perfect for the founder ready to scale their ecommerce business.
No. 2
Perfect for in-house marketers looking to dominate in their role.
No. 3
Perfect for the marketing professional aiming to boost their CV
No. 4
Perfect for the business owner seeking to keep their Meta Ads agency accountable
No. 1
The entrepreneur ready to scale their ecommerce business
No. 2
In-house marketers looking to dominate in their role
No. 3
The marketing professional aiming to boost their CV
No. 4
The business owner seeking to learn the fundamentals to keep their Meta Ads agency/team accountable
Meta Ads have evolved – fast.
Are you up to date?
The paid advertising landscape is evolving faster than ever, and if you’re not adapting to the updates, you’re falling behind. June 2025 will see the largest changes to Meta from the past three years.
This masterclass is your shortcut to staying ahead of the curve, taught by two of Australia’s top industry leaders.
Together, they’ll reveal the latest strategies that power Australia’s most successful beauty, fashion, and lifestyle eCommerce brands. The masterclass is updated regularly to ensure real-time relevance.
Shelby Van Zwol
Voted Top 3 Women in Ecommerce 2025 by B&T Tech Awards. Founder of Chain Social, Australia’s leading digital and creative agency. Co-owner Saint Louve Skincare.
Adele Elliott
Head of Digital at Chain Social. One of Australia’s leading media buyers, managing over $30M in ad spend annually for brands such as:



















+ 100’s more




















META
MASTERCLASS
ON TOUR
This is what changes after only one day with us:
Get ready to level up your Meta Ads skills in ways you’ve never imagined.
- Meta Ad Fundamentals – How to set KPIs, budgets, objectives, and campaign strategies.
- Winning Campaign Structures – Learn Chain Social’s proven frameworks for eCommerce success.
- Audience Targeting – Leverage Meta’s tools to achieve pinpoint accuracy and ROI.
- Ad Types & Best Practices – Maximise your creative output with carousels, stories, and more (examples included!) Plus enjoy a live interactive ‘motivator’ workshop.
- Competitor Analysis – Learn insider hacks to spy on competitors’ ads and refine your own.
- Live Campaign Creation – Follow step-by-step guidance to build high-performing campaigns like Awareness, Advantage+, and Dynamic Catalog Ads.
- Analytics & Reporting – Grasp attribution models and reporting tools to optimise performance.
You’ll also access exclusive swipe files, budget calculators and templates — so you can put your learnings into action immediately.
WHAT THEY SAY
1,000 + LOVED THIS MASTERCLASS







YOUR EXCUSES SOLVED
💬“I’m not sure if this is for me.”
This workshop is built for anyone with under 2 years experience. So whether you’re new to Meta Ads or a seasoned pro looking to sense-check, this masterclass will deliver undeniable value.
💬 “I don’t have the time.”
Make time! This single day could completely transform your business. If you’re still strapped, we’ve got an on-demand version so you can learn at your pace. Email hello@chainsocial.com.au for the link.
💬 “Is it really that good?”
Over 550 people attended in 2024, and our 5-star reviews speak for themselves!
💬 “What if I work for a service-based business?”
Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.
💬 “What if it’s not worth the price?”
The ROI speaks for itself—this $605 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible AND comes with an on-site lunch, afternoon tea and exclusive networking opportunities.
YOUR EXCUSES SOLVED
💬
“I’m not sure if this is for me.”
This workshop is built for anyone with under 2 years experience. So whether you’re new to Meta Ads or a seasoned pro looking to sense-check, this masterclass will deliver undeniable value.
💬
“I don’t have the time.”
Make time! This single day could completely transform your business. If you’re still strapped, we’ve got an on-demand version so you can learn at your pace. Email hello@chainsocial.com.au for the link.
💬
“Is it really that good?”
Over 550 people attended in 2024, and our 5-star reviews speak for themselves!
💬
“What if I work for a service-based business?”
Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.
💬
“What if it’s not worth the price?”
The ROI speaks for itself—this $605 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible AND comes with an on-site lunch, afternoon tea and exclusive networking opportunities.