Meta Ads Masterclass
Led by Australia’s only Female Meta Preferred Partner
Updated with what’s working right now on Meta
Founders & Marketers Trained
Whether you’re just starting out or scaling – this is the Meta Ads foundation you’ve been missing.
20 sold-out events and counting – join us in person on our national tour, or unlock the 6 hour experience online.
UPCOMING EVENTS
UPCOMING DATES — SPOTS FILLING FAST
Meta Ads have evolved.
Are you up to date?
Paid media is changing faster than ever. If you’re not adapting, you’re falling behind.
This masterclass gives you a clear shortcut to what’s working right now — taught by two of Australia’s leading Meta Ads leaders and updated regularly to stay relevant.
Together they reveal the latest strategies that are powering Australia’s most successful beauty, fashion and lifestyle businesses.
The masterclass is updated regularly to ensure real-time relevance.
Shelby Van Zwol
Voted Top 3 Women in Ecommerce 2025 by B&T Tech Awards. Founder of Chain Social, Australia’s leading digital and creative agency. Co-owner Saint Louve Skincare and DONE Haircare.
“I built this masterclass because I kept seeing brilliant founders and marketers hemorrhaging budget on Meta Ads – because nobody had ever shown them the actual system. After managing over $500M+ in ad spend and running my own brands, I wanted to hand over everything I know in a single day – just what works, right now.”
Adele Elliott
Head of Digital at Chain Social. One of Australia’s leading media buyers, managing over $100M in ad spend annually for brands such as:
+ 100’s more
What changes after just 6 hours with us:
Build profitable Meta Ads you actually understand – and can confidently scale.
Meta Ad Fundamentals
Set the right KPIs, budgets and objectives so you stop wasting spend and start scaling with intention.
Winning Campaign Structures
Learn the exact frameworks we use to build campaigns that hold performance – even as spend increases
Audience Targeting
Understand how Meta actually finds buyers today — and how to work with the algorithm, not against it.
Ad Types & Best Practices
Know exactly what ad formats to use at each stage of the funnel with real examples that convert.Plus enjoy a live interactive ‘motivator’ workshop.
Live Campaign Creation
Watch campaigns built in real time — including Awareness, Advantage+ and Dynamic Product Ads – so you can replicate them with confidence.
Analytics & Reporting
Learn how to read performance properly, attribute results accurately and make optimisation decisions with clarity.
You’ll access the same swipe files, budget calculators and templates our team uses on real client ad accounts – so you’re never starting from scratch.
WHAT THEY SAY
1,500+ LOVED THIS META ADS MASTERCLASS
I went to the Chain Social Career Girl era event and it was so great. It taught me not only the fundamentals of Meta Ads (I knew enough to be dangerous) but also the hands on strategies to implement in my account today. Really strong recommend. Inspirational day."
Sally McPherson
Shelby and the Chain Social team are full of energy and deep expertise that is hugely v appreciated to be around. Highly recommed."
Oliver Howard
I learnt so much! The content was so informative and really well presented
Chelsea, Preta Prep
It was really fantastic and so helpful - I LOVED it!
India, Core Culture
Great insights, super practical application of knowledge and love that it was relaxed environment to encourage collaboration and questions.
Mikelea, Attached
Shelby and Adele’s experience and attentiveness to the needs of the attendees is UNMATCHED! Obsessed with the learnings, the presentation and the overall VIBES!
Montana, Moda Media
A lot of easily digestible content was covered in short period. Well put together.
Shervin, SM Consulting
This was by far one of the most educational and beneficial investments i have EVER made, actually no this IS the best investment i have ever made.
Emily, Skape Brand Haus
I thought the class was amazing! It was super inspiring to see both Shelby & Adeles knowledge on not only on Meta advertising, but also on marketing in general!
Georgia, Scissor & Stone
I had been searching for a Meta Ads master class in Melbourne for so long and finally found yours! It was amazing
Amanda
I took my employee, Mia, along to get her trained up in Meta Ads & even though I'm experienced in Ads, still took a lot of value away from the day to validate/solidify some of the strategies we implement with our clients
Sarah, Cymbal Agency
I really resonated with Shelby, Adele and Chain's approach to performance marketing that gives strong consideration to brand and strategy. Really appreciated the context and info given.
Sarah
I loved how the session helped to place structure around running ads (which works wonders on my brain!) Also, the candid hacks and tips along the way were incredibly helpful
Jen
Just blew my mind how perfect this course was for what we needed at the right time and how to structure everything
Arissa, Class A Jewellers
I have come away with so many insights and a greater understanding of Meta ads. The overall structure made it incredibly easy to follow.
Anais, Paola & SebastianYOUR EXCUSES SOLVED
💬“I’m not sure if this is for me.”
This masterclass is built for anyone with under two years’ Meta Ads experience – whether you’re just starting or looking to sanity-check and refine your approach.
💬 “I don’t have the time.”
Prefer to learn at your own pace? The full on-demand version is available to replay 24/7 here.
💬 “Is it really that good?”
Over 1,500 people have attended since 2024 and our 5-star reviews speak for themselves!
💬 “What if I work for a service-based business?”
Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.
💬 “What if it’s not worth the price?”
The ROI speaks for itself—this $605 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible AND comes with an on-site lunch, afternoon tea and exclusive networking opportunities.
Want personalised guidance instead?
Unlock 1:1 Meta Ads guidance specific to your brand and goals.
Book a 45-minute 1:1 Strategy Session with Adele Elliott (Digital Director)
If you’re unsure whether the Chain Meta Ads Masterclass is the right fit – or you’d prefer personalised advice – book a private 45-minute strategy session with Adele, our Digital Director.
You’ll walk away with:
01.
A clear breakdown of what’s working (and what’s not)
02.
Custom campaign structure and recommendations
03.
Budget clarity and optimisation direction
04.
Ad creative analysis/input
05.
Immediate action steps tailored to your business
The Leading Female
Meta Ads Buyer In Australia
THIS IS PERFECT FOR:
- Brands already running ads
- Service-based businesses needing funnel clarity
- Founders wanting expert direction before scaling